Ashley Woods Branch is the founder and CEO of Detour Media, a local journalism startup that builds community, spotlights neighborhood issues and curates Detroit news through an equitable perspective. Ashley leads Detour’s audience growth strategies, community partnerships, revenue operations and strategic planning. She’s also a sought-after consultant for digital newsrooms and has worked with more than 100 news outlets across America. Ashley previously led consumer experience and digital strategy at the Detroit Free Press and was the editor of HuffPost’s Detroit bureau, as well as a reporter and editor focused on Detroit culture and development for MLive, Real Detroit Weekly and Model D. She was a 2019 Marshall Memorial Fellow and a 2018 Visiting Nieman Journalism Fellow at Harvard University. Follow her on Twitter: @ash_detroit