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About Detour Detroit

A new adventure in local news is headed for your inbox.

The Detour email newsletter makes it easier for Detroiters to stay connected to what’s happening in our community.

We’re a new kind of local news startup. We believe that telling the stories and sharing the issues of today’s builders, creators, leaders and dreamers are key to building a better city of tomorrow.

Take the Detour — sign up for free.

Mission and values

We will focus relentlessly on delivering quality information and experiences that our members value, with the ultimate goal of making our community more aware and connected.

We aren’t unbiased and we won’t pretend to be. We’ve lived in Detroit forever and anyway we think that’s bullshit. Even if we have a point of view, we promise to make our reporting as factual and honest as we can, and to seek diverse opinions whenever possible to make our product better.

We will treat our members and our greater community with fairness, honesty and respect.

We  welcome debate, perspectives and opinions from all sides of the political spectrum so long as they don’t denigrate others and are conveyed with respect. We are pro-humans.

Consumer interaction and engagement is central to the journalism we do. We will embrace criticism and feedback from our members as opportunities to help us grow.

Sponsorship and Ethics Policy

Detour is an independent local media company. We are a member of the Information Accelerator class of 2018. Our investor is Lessin Media Group in Silicon Valley.

Detour may partner with brands, companies, agencies, consultants or other groups to provide content, marketing, promotions or events. We will clearly identify any sponsored, advertorial or marketing posts that appear in our newsletter, site or social channels. Our company may partner with groups to engage in issue-based advocacy that we believe in, but we will never take money from or partner with a specific political candidate or political party.

No marketing, advertising or sponsorship will ever influence our editorial coverage. That’s a promise.

We are missionaries, not mercenaries. We will make money and achieve success using methods that make us proud and make our product better.

More questions? Email