Meet the Detour team

ASHLEY CATHERINE WOODS is the CEO of Detour Media and Detour Collective, our consulting and creative strategy agency. She is the founder of the Detour daily newsletter, a member of The Information accelerator for media startups, a 2018 visiting Nieman fellow at Harvard University and a 2019 Marshall Memorial Fellow.

At the Detroit Free Press, where she led consumer experience and digital strategy, her work helped bring a 187-year-old media institution into the 21st century. Ashley thinks “that’s the way we’ve always done it” is the worst answer around.

Find out more about Ashley’s career on LinkedIN


KATE ABBEY-LAMBERTZ is the editor of the Detour Detroit newsletter. She launched the Detroit vertical at HuffPost, refining digital and social strategies at the media group who basically invented it. She’s also reported on everything Michigan has to offer, from an escaped tiger hoax to rural Islamophobia. Kate approaches engagement and digital strategy from a reporter’s mindset, helping outlets and businesses alike authentically connect with readers on the merits of their content.

Detour Detroit is hiring a fall editorial intern!

Twice every week, Detour delivers the status update on Detroit straight to your inbox. Our experimental email startup and community-focused content is funded by the likes of Facebook, The Information and the Community Foundation of SE Michigan. And our Emerging Voices program mentors Detroiters from across the city to tell stories about their neighborhoods. We’re […]

Burning questions

We answer the most frequent inquiries our readers have about our startup news community, Detour Detroit. How did you start Detour Detroit? Our founder Ashley Woods Branch won a spot in The Information’s first accelerator for local media startups! She used the accelerator and a visiting Nieman fellowship at Harvard University to build out the […]