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Keep Detroit Local: Detour Detroit’s Business Partnership Program

Keep Detroit Local

Detour Detroit Business Partnership Program

Detour Detroit provides the status update on Detroit. We provide fun, accessible and accurate journalism and resources to help build community in our beloved city.

Our Content Verticals

Informative, witty and equitable local news for every Detroiter

Stories and resources to help Detroit women live and lead

 How-to guides and equitable coverage of real estate, development and gentrification in Detroit

Live life in full color with interviews, guides and insider tips to help you find the best sights, sounds, shops, eats and experiences Detroit has to offer

Helping Detroiters explore, understand and take action for our physical world, and to help solve environmental challenges

What Makes Detour Different

  • All-female leadership team
  • Detroit residents, majority women and/or writers of color telling stories for our neighbors
  • Making your local news habit fun via our signature newsletters
  • Member-driven (329 paid members and counting!)
  • Custom newsletter creation services for mission-driven brands.

Detour Readers

  • Live in /  love Detroit
  • 65% of newsletter readers are age 18-45
  • 60% of engaged social media followers are age 18-45
  • 63% have a household income of $75,000+
  • 88% have attended college or university
  • Even during COVID-19, our readers are active! Our newsletter readers love trying new restaurants (62%), shopping for Michigan-made products (62%), working out and enjoying the outdoors (58%), engaging with art, photography or design (47%), renovating their house or getting crafty (46%), learning to cook or make craft cocktails (46%), enjoying a pet (45%), advocating for social justice and/or community bulding (40%) and volunteering (40%).

Detour readers care about Keeping Detroit Local!

When COVID-19 hit, Detour stood up for our community of entrepreneurs, providing dozens of free newsletter ads to local businesses impacted by the pandemic. We are now expanding the Keep Detroit Local program to grow the Detour membership experience and support our community of indie businesses and nonprofits. Supporting Detour Detroit helps keep our journalism free and accessible, ensuring that our reporting serves every Detroiter.

Detour Detroit readers aren’t just advocates for local news — they care desperately about building a better city and see independent local businesses as part of the integral fabric that makes Detroit unique.

96% of Detour readers are extremely or very concerned about helping keep local businesses alive during COVID-19. 96%
90% of Detour readers support an independent local business at least once per week, even during the pandemic. 90%
75% of our readers donate to a local business or nonprofit at least once per quarter. 75%

As we continue to grow, we want to give your organization the opportunity to connect directly with our readers through our member discount & incentive program, effective advertising, and unique user experiences. Plus, you’ll be directly supporting our journalists and their crucial storytelling through Detour Detroit!

Interested in becoming a Keep Detroit Local partner? Contact Kelsey Hubbell at kelsey@detourdetroiter.com.

Detour Supporter

$1,000 FREE until 2021

  • Logo & link featured on the Detour Member Incentives page of the Detour Detroit website for one calendar year
  • Access to special membership pricing for your team members –it’s a great way to reward your employees and help them stay up to date on Detroit news!
  • Opportunity to create an online promo code (detourdetroit) for our members to access discounts or special offers on your website — our members love to support small businesses. Hello, here’s a few hundred new customers…
  • Opportunities to share your business news in our special email newsletter just for members for one calendar year.
  • 15% discount on any additional advertising in Detour Detroit newsletters or our website
  • Knowing your contribution is supporting equitable journalism created for and by Detroiters!

Detour Advocate

$4,250 $1,500
Monthly installments available

  • 5 native content advertising spaces in a Detour Media newsletter over the duration of your partnership. Share your story with thousands of engaged local readers and let them know you support their fave newsletter! And in keeping with the spirit of Keep Detroit Local, we’ll donate a free ad to a local nonprofit as a thank you! Available newsletters: Planet Detroit, Detour Detroit, The Dig, The Blend, Get Busy.
  • Sponsorship of one equitably-focused original journalism piece on DetourDetroiter.com. You will be credited alongside the story and on social media for helping fund critical information and storytelling for neighbors across Detroit. Your brand will look great while doing good!
  • 1 paid social ad on Detour Detroit’s social channels, helping promote your campaign or your story to our audience of 250,000 monthly social users 
  • Opportunity to participate in Detour-sponsored giveaway and receive qualified leads through a contest (participating business to provide prize; Detour to provide giveaway tech, lead generation tools and marketing).
  • Opportunity to share exclusive content with Detour members (recipe, playlist, featured product, etc.)
  • Knowing your contribution is supporting equitable journalism created for and by Detroiters!
  • Plus all the perks of being a Detour Supporter above!

Detour Champion

$7,250 $3,000
Monthly installments available

  • 1 Q&A with your company founder or key leader, written and edited by the Detour Creative Studio, published as partner content. Here’s your chance to work with our team to build a dynamic, valuable piece of native content that will live on the Detour website and can be shared on your own brand’s digital channels.
  • Get your brand in front of our audience of young city lovers with a customized digital advertising package on Detour Detroit’s website, reaching 100,000+ readers per month.
  • Sponsorship of one equitably-focused original journalism article on DetourDetroiter.com. You will be credited alongside the story and on social media for helping fund critical information and storytelling for neighbors across Detroit. Your brand will look great while doing good!
  • 10 native content advertising spaces in any Detour Media newsletter. Share your story with thousands of engaged local readers and let them know you support their fave newsletter!  And in keeping with the spirit of Keep Detroit Local, we’ll pay it forward by donating two free ads to a local nonprofit! (Options: Planet Detroit, Detour Detroit, The Dig, The Blend, Get Busy, subject to availability
  • One feature in Detour’s monthly member email newsletter, allowing you to craft a personal message to our most valuable readers.
  • 15% discount on any additional advertising in Detour Detroit newsletters or our website
  • Knowing your contribution is supporting equitable journalism created for and by Detroiters!
  • Plus all the perks of being a Detour Supporter

Want something custom? Reach out to Kelsey at kelsey@detourdetroiter.com to build a package that fits your business needs. We love a good idea…