Stories

Hit on like these looks

Mom designs and sews the clothes. Aili chooses her outfit and practices poses. The whole family goes location scouting, and when they find the perfect spot, Dad starts taking photos. Later, Mom puts them on Instagram. Meet the Bolers: basically yr fashion-y, Metro Detroit Partridge Family… with a few 2018 twists.

Aili Boler, 5, is the breakout — her recreation of Cardi B’s Met Gala look (also sewn by her mother, Kanaya Boler) earned a shoutout from the rap star and made her Instagram follower count jump from 500 to five digits this month. Kanaya, 27, manages her daughter’s page and posts her own looks for her 6,000 followers. Her husband James, 25, and 2-year-old son Maddox keep lower social media profiles.

The Cardi B buzz was a surprise to Kanaya, who has had work in local fashion shows and is “obsessive” about curating her social media, but still mostly sees designing as a labor of love. She got her start in first grade, cutting up the dress she was wearing to make a two-piece look while taking the bus to school. She realized she could be a real designer thanks to a friend who made her dress for Romulus High School’s homecoming back in the day. Though she studied at Troy’s International Academy of Design & Technology for two years, she’s mostly self-taught.

LONG HAIR DON’T CARE
Boler told Detour she’s loathe to put a label on her style or offer edicts for anyone else’s, but so far this year, she’s sporting lots of neons alongside neutrals, with a smattering of patterns — floral, animal, geometric — in dramatic, boxy silhouettes. And plenty of thigh-high boots. Her one rule: “Wear what makes you feel good.” Case in point, she recently took her pjs out to the Riverfront.

Little Aili also gets free range to choose her outfits. She loves fashion, playing dress up and getting her picture taken since she was a toddler. Following Kanaya’s example, she mirrors many of Mom’s poses.

The family foursome spends their free time exploring Metro Detroit on foot and by car, giving Kanaya a mental map of locations for their photo shoots. She’s constantly planning future posts and is preparing for her next step, a girl’s fashion line. But Kanaya in no hurry to take things to the next level. Instead, she’s focused on perfecting her craft.

“We’re all running this marathon at different paces and just because you see someone else doing it, you can do it in your own time,” she said. “Trust the process. Trust yourself.”

It’s pretty refreshing to hear from someone who isn’t immediately running out to monetize their low-key social media success. All the same, we’ll be watching for bigger things to come from the Bolers clan of influencers-in-waiting. –-Kate Abbey-Lambertz

Sign up for the newsletter that’s all about Detroit

2x per week, Detour sends awesome stories like this straight to your inbox. Sign up to receive the next newsletter!

Ashley Woods Branch

Ashley Woods Branch is the founder and CEO of Detour Media, a local journalism startup that builds community, spotlights neighborhood issues and curates Detroit news through an equitable perspective. Ashley leads Detour’s audience growth strategies, community partnerships, revenue operations and strategic planning. She’s also a sought-after consultant for digital newsrooms and has worked with more than 100 news outlets across America. Ashley previously led consumer experience and digital strategy at the Detroit Free Press and was the editor of HuffPost’s Detroit bureau, as well as a reporter and editor focused on Detroit culture and development for MLive, Real Detroit Weekly and Model D. She was a 2019 Marshall Memorial Fellow and a 2018 Visiting Nieman Journalism Fellow at Harvard University. Follow her on Twitter: @ash_detroit

Recent Posts

Detour Detroit joining with Outlier Media to grow the future of independent local journalism in Detroit

Detour Detroit has officially joined forces with Outlier Media to help grow the future of…

2 years ago

How can Detroit’s community gardeners avoid losing their investment when they don’t own the land?

Detroit’s community gardeners have reactivated vacant lots across the city. Some emerging ownership models would…

2 years ago

Auburn Hills votes to opt out of SMART bus service

Auburn Hills City Council voted to opt out of SMART bus service in 2023, even…

2 years ago

The Detroit Development Tracker is now live – explore the map to see what’s being built in our city

Detour is thrilled to announce the launch of the Detroit Development Tracker, a tool to…

2 years ago

‘Take a deep breath’ before using Detroit’s new parking app, says city parking director

The new Detroit parking app promised lots of new features, but it's causing plenty of…

2 years ago

How a group of Detroit neighbors took on an asphalt plant

Residents in and around North Rosedale Park scored a rare victory when Detroit denied an…

2 years ago