Newsletters, original stories and social content designed to help locals understand their cities… and each other.
Our member fund investigations, trains citizen bloggers and brings journalists and readers together to create a truly interactive local news product. Plus, you’ll get access to special Detour member perks.
We create authentic relationships with our readers — the builders, doers and dreamers creating the next iteration of Detroit. Find out more about our audience and why Detour does things differently.
Our team of cheeky, creative millennials will help find the heart in your brand’s story. We’ll create native advertising we’d actually want to read, plus social and strategy plans to help spread the word around town.
We believe that more journalism makes for better cities. That’s why every newsletter spotlights and summarizes the local news that readers need to see.
Want to launch a newsletter, grow your audience, create a digital ad campaign, or you don’t even know what to do yet but you know you gotta do something? Yo, we’re here to help.
Stories and characters you won’t find anywhere else, plus guides to live your best life right here.