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The Detour email delivers the status update on Detroit directly to your inbox.

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The Detour Email

Newsletters, original stories and social content designed to help locals understand their cities… and each other.

  • Curated news

Your time is valuable. We compile a twice-weekly digest of the best journalism happening in the city, helping you stay in the know even when you’re busy.

  • Local events

We find the coolest things to do every week in the city — and we’ve been known to throw a party or two ourselves. Visit our consistently-curated culture calendar.

  • Premium Content

Detour readers are twice as engaged as typical newsletter readers. We’re making local news a habit for a new generation of consumers.

Members make for smarter journalism

Our membership program funds investigations, trains citizen bloggers and brings journalists and readers together to create a truly interactive local news product. Find out more about becoming a member of Detour.

We’re tight with the tastemakers

We create authentic relationships with our readers — the builders, doers and dreamers creating the next iteration of Detroit. Find out more about our audience and why Detour does things differently.

Where to go and what to see

Get Busy is THE list of the most provocative, interesting happenings in and around the city. From cocktails to community events, we’re curating the calendar true city lovers. Figure out your Friday night here or purchase a featured listing.

Native and digital advertising

Our team of cheeky, creative millennials will help tell your brand’s story, and create owned assets, social copy and strategy plans to help spread the word around town.

Curation for community

We believe that more journalism makes for better cities. That’s why every newsletter spotlights and summarizes the local news that readers need to see. Check out an example of a recent Detour email.

Consulting and coaching

Want to launch a newsletter, grow your audience, create a digital ad campaign, or you don’t even know what to do yet but you know you gotta do something? Yo, we’re here to help.

Seen from upstairs at The Royce, a wine bar and shop in Detroit's Grand Circus Park.

Detour Journalism

Stories and characters you won’t find anywhere else, plus guides to live your best life right here.

Check out our latest posts

Detour founders Ashley Woods and Kate Abbey-Lambertz

The Detour Team

We started the Detour newsletter because we want to build better relationships with our readers.

Meet Ash & Kate

Who’s talking about Detour Detroit